Once your company's creative team makes a name decision, you need to start conducting trademark use searches. This entails looking at other applications, registrations, common use, and other things in order to root out usage that could become problematic down the road. Once you have done that, the IPCybercrime team will assist our clients in determining use for the flagged items. We dig deep to uncover and verify past, present and future trademark use information. In a landmark decision in July 2008, a U.S. District Court wrote that brand owners must be responsible for monitoring the infringement of its trademarks, not online retailers such as eBay®. However, in another landmark decision, another U.S. District Court held the first-ever marketplace liable for counterfeiting. The firm that was hired to prove the case was IPCybercrime.