IPCybercrime’s founder Rob Holmes was invited by the American Bar Association to speak at their 27th Annual Intellectual Property Law Conference in Washington DC on Thursday March 29th on a panel entitled “Licensing, Control and Monitoring of Trademark Use on Social Media Websites”.
- What effects do trademarks and social media have on each other? What are some of the efforts taken by in-house counsel to protect and enforce their intellectual property rights when they, their domestic and foreign licensees, and distributors, or others elect to market their brands via social media websites? The decision to host user-generated interactive content on one’s own site versus a well-established third-party social media site will be addressed, as will quality control provisions in domestic and cross-border licensing agreements and their relationship to trademark usage guidelines, social media policies and best practices.
In Rob Holmes’ segment he will be laying the foundation of how trademarks and social media affect e-commerce on a daily basis. From Facebook and Twitter to eBay and Craigslist, Social Media and e-commerce are blending together in this connected society. This presentation combines Rob’s professional and personal passions: Intellectual Property protection and Social Media. He will be joined by a panel of distinguished experts including Matthew Asbell (Ladas & Parry LLP), Robert Doerfler (SVP Worldwide), Fawn Horvath (Macy’s Inc.) and Kelly Slavitt (Reckitt Benckiser).